Last updated: June 2026
Who we are
StyleLens ("we", "us", "our") operates the StyleLens AI outfit-finder service. This policy explains how we handle your personal data in line with UK GDPR and the Data Protection Act 2018. For any questions, contact us at hello@stylelens.co.uk.
Information we collect
- Account details: your name, email address and a securely hashed password.
- Content you provide: photos you upload, the outfit analyses and saved "looks" you create.
- Messages: anything you send us via the contact form.
- Usage data: cookies and analytics about how you use the site (see our Cookie Policy).
How we use your information
- To provide the service — analysing outfits and returning shopping matches.
- To create and secure your account and let you revisit saved looks.
- To respond to your enquiries.
- To improve and maintain the product, and to keep it secure.
Third parties we share data with
We use trusted providers to deliver the service. Relevant data may be processed by:
- AI providers (e.g. Google Gemini) to analyse uploaded images.
- A real-time product search provider to return shopping results.
- Resend, to send transactional emails such as password resets.
- Analytics tools to understand usage. We never sell your personal data.
Data retention
We keep your account data for as long as your account is active. You can ask us to delete your account and associated data at any time by emailing hello@stylelens.co.uk.
Your rights
Under UK GDPR you have the right to access, correct, delete, or restrict processing of your personal data, and to data portability. To exercise any of these rights, contact us at hello@stylelens.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO).
Security
We use industry-standard measures to protect your data, including password hashing and encrypted connections. No system is perfectly secure, but we work hard to keep your information safe.
This policy is provided for general information and does not constitute legal advice. We recommend reviewing it with a qualified professional for your specific circumstances.